Rethink Robotics

Boston-based company Rethink Robotics has created two extraordinary products: Baxter and Sawyer, manufacturing and research robots. One look at these robots and it's very clear that they are tools with incredibly unique functionality (and personality!). They are fun to watch and even more fun to film. We've been fortunate to work on many videos to help support Rethink's sales and marketing efforts. We came up with this uniquely dramatic approach to introduce Baxter and Sawyer as part of the recent redesign of Rethink Robotics' website.


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