Rethink Robotics

We have been working with Boston-based Rethink Robotics for over 5 years and they are one of our largest clients.   The company has created two extraordinary products: manufacturing and research robots, Baxter and Sawyer. One look at these robots and it's very clear that they are tools with incredibly unique functionality (and personality!). They are fun to watch and even more fun to film. We've been fortunate to work on many videos to help support Rethink's sales and marketing efforts. We came up with this uniquely dramatic approach to introduce their flagship robot Sawyer as part of the recent redesign of Rethink Robotics' website.